From birth, boys/men are told not to cry, to “suck it up”, “man up”, and “take it like a man”. These types of messages push boys/men to not share their emotions and to bottle them up!
Since the advent of television advertisements, those for health and lifestyles have been directed primarily at women. In a study on the subject, Dr. Salvatore J. Giorgianni, Jr. found that ads were half as likely to be directed at males than at females.